When it comes to selling your home or marketing your vacation rental, professional photography is a game-changer. Stunning, high-quality photos can make your property stand out, attract more buyers or renters, and even boost your profits. But to get the best results, your property needs to be photo-ready.
Here’s a step-by-step to-do list to prepare your home or vacation rental for a professional photography session that will help you make the most of this opportunity.
1. Clean and Declutter Every Space
- Why it matters: Clutter and mess distract from your property’s best features. Clean, organized spaces look more inviting and luxurious in photos.
- Action steps:
- Remove all personal items like mail, keys, and photos.
- Clear countertops in kitchens and bathrooms.
- Tidy up closets and storage areas if they’ll be photographed.
- Sweep, vacuum, and dust every room.
2. Create a Welcoming Atmosphere
- Why it matters: Buyers and renters are drawn to spaces that feel warm and inviting. Small touches can make a big difference in the emotional impact of your photos.
- Action steps:
- Add fresh flowers or greenery to tables or countertops.
- Place throw pillows and blankets neatly on sofas or beds.
- Turn on lamps or open blinds to create soft, natural lighting.
3. Depersonalize the Space
- Why it matters: People want to imagine themselves in the space—not see reminders of someone else living there.
- Action steps:
- Remove family photos, kids’ artwork, or name signs.
- Take down anything overly specific, like seasonal decorations or personalized items.
4. Highlight Unique Features
- Why it matters: Professional photographers will focus on your property’s best features, so make sure those areas are ready to shine.
- Action steps:
- Showcase a beautiful fireplace, pool, or balcony by ensuring it’s clean and staged.
- Highlight upgraded features like stainless steel appliances or hardwood floors by polishing and cleaning them.
- If you’re marketing a vacation rental, set the dining table or add fresh towels to bathrooms for a luxurious touch.
5. Prep the Exterior for Curb Appeal
- Why it matters: The exterior of your property is the first thing buyers and renters see in photos, and it sets the tone for the rest of the listing.
- Action steps:
- Mow the lawn, trim bushes, and sweep sidewalks or driveways.
- Remove any toys, tools, or clutter from outdoor spaces.
- Arrange outdoor furniture and clean patios or decks.
- Add potted plants or flowers near the entryway for a pop of color.
6. Don’t Forget the Little Details
- Why it matters: Small details can make your property look polished and professionally maintained.
- Action steps:
- Replace burned-out lightbulbs and ensure all lights are the same color temperature.
- Hide cords and cables from TVs, lamps, or electronics.
- Close toilet lids, hang fresh towels, and remove bath mats.
- Organize pantry shelves and align items neatly in open shelving.
7. Communicate With Your Photographer
- Why it matters: A professional photographer can work magic, but they need to know what’s important to you.
- Action steps:
- Discuss any features you want to highlight in the photos (e.g., a stunning view, updated kitchen, or unique design).
- Ask if they recommend any additional prep based on their style or experience.
Why Preparation Pays Off
Taking the time to prepare your home or vacation rental for a professional photography session is one of the best investments you can make. Clean, clutter-free, and beautifully staged spaces translate into eye-catching photos that drive more views, inquiries, and bookings. Whether you’re selling a property or renting it out on platforms like Airbnb, the effort you put into preparation will pay off in increased interest and higher profits.